Marketing:

PMC’s marketing formula: gather information, research, analyze, elaborate and experiment. PMC carries out market research, partner research, business development planning, and marketing operations.

Skills and competencies

Market research and analysis of your business field organization and evolution in Japan: identifying suppliers, competitors, clients and consumers.

  • Defining the advantages and disadvantages of your product purchases, devising efficient price lists and price mapping, analyzing the business strategy of your direct competitors.
  • Continuously reporting and analyzing sales figures in your field of business.
  • Listing the differences between your product and those of your competitors, defining the best way to enhance your standing in the Japanese market.
  • Managing and optimizing product lines.
  • Identifying fields of business, new business opportunities, and new consumer trends

Operations support

  • Organizing direct marketing: product testing, surveying, mailing, etc.
  • Training employees (sales teams, managers, etc.) on new product concepts.
  • Offering valuable support and advice for adapting what you offer, be it products or services, to target Japanese consumers.

Asset/advantage PMC:

PMC aids in your business development projects or new business plans by proceeding in a step by step manner, in the following way:
First, PMC conducts market research.
PMC marketingIn doing so we list your activity environment: competitors, suppliers, clients; we define your business strategy: price position, product specifications, your good and bad points, the habits of local consumers, the economic and legal environment of your market in Japan. You make the decision to go international and launch your products in the Japanese market. With the help of the dynamic PMC business relationship network and over 33 years of experience, PMC efficiently devises a Japanese partner research plan, organizes your travel to and itinerary for Japan (market visits, meetings with potential local Japanese partner companies, trade fair exhibitors, to name a few), collects information and selects potential partners.

Does your visit to Japan correspond with a fair trade? Do you wish to secure a location for a booth? PMC provides you with a wide range of solutions to promote your products and services.
For more information, please contact promotional services.

PMC capitalizes on its expert knowledge of the Japanese market and the distinct advantages of its strong business network to elaborate specific marketing reports for clients, giving the most accurate analysis of the Japanese market available.

If you have any inquiries or requests for information or estimates, please feel free to contact us

Inquiries